If you’re running a Shopify store, you’ve probably heard about retargeting. It’s not just a buzzword; it’s a strategy that can seriously boost your sales by bringing back those who left without buying.
But with so many apps out there, how do you know which ones are worth your time? I’ve rounded up the top 10 best Shopify retargeting apps you should consider in 2025.
These picks will help you get the most out of your Shopify store without the hassle of trying every app in the store.
Key Takeaways
Nudgify uses social proof to engage customers and increase conversions.
Candy Rack offers simple upsell opportunities to boost sales.
Fast Checkout streamlines the buying process, reducing cart abandonment.
Privy provides effective pop-up solutions to capture leads.
Smile Rewards enhances customer loyalty with reward programs.
1. Nudgify
Nudgify is a nifty tool for Shopify store owners looking to boost their conversions by adding a touch of real-world shopping dynamics to their online experience. Imagine walking into a store and seeing a sign that says, “Only 2 left!” That’s exactly what Nudgify does, but digitally.
This app uses what they call “Nudges” to show things like recent purchases, low stock alerts, and even customer reviews. It’s like giving your customers a gentle nudge, hence the name, to make a purchase decision.
Key Features
Social Proof: Show off your recent sales and customer reviews to build trust.
Urgency: Create a sense of scarcity by indicating low stock levels.
Easy Integration: As a native Shopify app, it’s super easy to set up and start using.
Pricing
Plan | Monthly Cost |
|---|---|
            Basic |                                       $9 |
            Pro |                                      $39 |
           Advanced |                                      $89 |
With Nudgify, you can effortlessly simulate a traditional shopping experience, making your online store feel more tangible and engaging.
For anyone serious about enhancing customer engagement on their Shopify store, Nudgify is a must-try. It’s straightforward, effective, and can significantly improve your conversion rates. Whether you’re a small business or a larger enterprise, this app offers a practical solution to increase sales without overwhelming your customers.
2. Candy Rack
Candy Rack is a fantastic tool for Shopify store owners looking to boost their sales through upselling and cross-selling. This app simplifies the process with its one-click upsell feature, making it seamless for both the store owner and the customer. Candy Rack can significantly increase your average order value by enticing customers to add more items to their cart, enhancing their shopping experience.
Key Features
One-Click Upsell: This feature allows customers to easily add recommended products to their cart without navigating away from the checkout page.
Customizable Pop-ups: Match the pop-up designs with your store’s theme to maintain a consistent look and feel.
Real-time Analytics: Monitor the performance of your upselling strategies with detailed analytics.
Benefits for Shopify Merchants
Increased Profitability: By encouraging customers to buy more, you can maximize the revenue from each transaction.
Enhanced Customer Experience: Offering relevant product suggestions at the right time can improve customer satisfaction and loyalty.
Easy Integration: Candy Rack integrates smoothly with your existing Shopify setup, requiring minimal effort to get started.
Candy Rack is ideal for fast-growing businesses that need a straightforward solution to scale their operations without significant extra costs.
For those looking to enhance their cart page, Candy Cart offers a Shopify upsell app that complements Candy Rack by allowing time-sensitive popups for upselling products before checkout. This combination can effectively showcase the breadth of your catalog and meet customer needs they might not even realize they have.
3. Fast Checkout
Fast Checkout is a nifty little feature plugin that can really streamline your customer’s buying journey. At just $4.49/month, it’s an affordable way to cut down on cart abandonment by simplifying the checkout process. Instead of the usual rigmarole of adding items to a cart, this app lets customers hit a “Go To Checkout” button right from the product page. This can be a game-changer, especially for stores with low-price items where quick purchases are common.
Why Fast Checkout?
Speedy Transactions: By eliminating the “Add to Cart” step, you’re speeding up the whole process. Customers can make purchases faster, which is perfect for those impulse buys.
Easy Customization: Although options are somewhat limited, you can tweak the text, design, and even add a bit of animation to the call-to-action button, making it fit your store’s vibe.
Less Abandonment: Most abandoned carts happen before checkout even starts. With a direct route to checkout, you’re likely to see fewer customers dropping off.
Potential Drawbacks
Reduced Upselling: The downside? You might lose out on those multi-item sales since customers aren’t prompted to add more to their cart.
Placement Limitations: You can’t choose exactly where the button goes on the page, which might be a bit annoying if you’re picky about layout.
Efficient, straightforward, and effective—Fast Checkout is about getting your customers to the finish line with minimal fuss. It’s a solid pick for those looking to tighten up their sales funnel.
For those interested in enhancing their Shopify checkout experience even further, Picreel’s popup templates might be worth exploring. They offer diverse targeting options, including email retargeting, which can complement the streamlined checkout process provided by Fast Checkout.
4. Privy
Privy is like that secret weapon in your Shopify toolkit. It’s all about capturing those emails, cutting down on cart abandonment, and popping in with exit-intent pop-ups. You can whip up some pretty snazzy marketing campaigns with it, boosting those conversions like a pro.
Why should you give Privy a shot? Well, first off, it’s super easy to tweak those exit pop-ups and emails. You can set triggers and page rules for each message. This means you’ve got a ton of control over how your pop-ups behave.
However, there’s a catch. As your email list grows or your store expands, you might need to upgrade to more expensive plans. The ‘Growth Plan’, for example, can set you back over $299 a month, but it includes testing and analytics, which might be worth it.
Here’s a quick rundown of what Privy can do for you:
Exit-Intent Pop-Ups: Keep visitors from leaving without a trace.
Email Campaigns: Stay connected and nurture those leads.
Cart Abandonment Emails: Remind folks of what they left behind.
Imagine engaging your site visitors with fly-outs and pop-ups, offering them special deals or growing your mailing list. That’s the kind of power Privy puts in your hands.
All in all, Privy is a tool that can really help you step up your Shopify game. It’s no wonder it’s the top-rated app in the Shopify app store, used by over 300,000 small businesses. If you’re looking to ramp up your marketing efforts, Privy is definitely worth considering.
5. Smile Rewards
Smile Rewards is a game-changer for businesses looking to boost customer loyalty through engaging rewards programs. This app lets you create tailored loyalty schemes that fit your industry and business model perfectly. Its ability to customize rewards and emails makes it a favorite among Shopify users.
Key Features of Smile Rewards
- Customizable Loyalty Programs: Design rewards that resonate with your customers, making them feel appreciated.
- Integration with Shopify: Seamlessly works with your store to track customer interactions and reward them accordingly.
- User-Friendly Interface: Even though it’s packed with features, navigating the app is straightforward.
Pricing
Smile Rewards offers a range of pricing plans to suit different business needs:
| Plan | Price per Month |
|---|---|
| Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Basic | Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â $0 |
| Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Professional | Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â $49 |
| Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Enterprise | Â Â Â Â Â Â Â Â Â Â Â Â Custom Pricing |
User Experience
Most users find Smile Rewards intuitive and easy to integrate into their existing Shopify setup. However, like any complex software, it might experience occasional hiccups. Thankfully, their customer support team is known for being responsive and helpful.
“Implementing Smile Rewards has been a breeze, and the impact on customer engagement is noticeable.”
Pros and Cons
Pros:
- Highly customizable rewards.
- Strong customer support.
- Free plan available for small businesses.
Cons:
- Some users report occasional glitches.
- Advanced features may require higher-tier plans.
With its robust features and excellent support, Smile Rewards is a solid choice for any Shopify store aiming to enhance customer loyalty.
6. Growave
Growave is a versatile app designed to help Shopify store owners enhance their customer engagement and retention. This app is a powerhouse for building a loyal customer base, thanks to its comprehensive suite of features. From wishlists to reviews, Growave offers tools that cater to various aspects of customer interaction.
Key Features
Wishlists: Allow customers to save their favorite products, making it easier for them to return and purchase later.
Reviews: Collect and display customer reviews to build trust and credibility.
Loyalty Programs: Reward repeat customers with points and discounts to encourage continued shopping.
Social Login: Simplify the login process by allowing users to sign in using their social media accounts.
Automated Emails: Keep your audience engaged with automated email campaigns tailored to their shopping behavior.
Benefits
Increased Customer Retention: By offering rewards and easy login options, Growave helps keep customers coming back.
Enhanced Shopping Experience: With wishlists and reviews, customers can enjoy a more personalized shopping journey.
Streamlined Marketing Efforts: Automated emails and social logins reduce the workload on your marketing team while keeping customers engaged.
Growave transforms the way you interact with your customers by providing tools that not only improve their shopping experience but also boost your store’s overall performance. This app is a must-try for any Shopify owner looking to strengthen their customer relationships.
7. Shogun
Shogun is your go-to app if you’re looking to build slick, professional landing pages without needing a degree in web design. It’s a favorite among Shopify users for a reason. With its drag-and-drop interface, creating a page that matches your brand’s vibe is a breeze. You get access to a plethora of templates crafted by folks who know a thing or two about eCommerce.
Key Features:
Drag-and-Drop Builder: No coding skills? No problem. Shogun’s interface is intuitive, letting you design pages just by dragging elements around.
Expert Templates: Choose from a wide range of templates designed by eCommerce pros, ensuring your pages are not just pretty but effective.
Conversion Boosters: Add elements like contact forms, free shipping bars, and personalized recommendations to turn visitors into buyers.
Pricing:
Shogun isn’t the cheapest option out there, with plans ranging from $39 to $149 per month. But for what it offers, many find it worth the investment.
If you’re serious about your online store and want to make a strong impression, Shogun might just be the tool you need to stand out.
While it might seem a bit on the pricey side, the features and ease of use make it a solid choice for those ready to take their Shopify store to the next level.
8. Optimonk
Optimonk is a versatile app designed to boost your Shopify store’s performance through strategic on-page messages. This app is all about engaging visitors with interactive elements like pop-ups, nano-bars, sidebars, and full-screen messages. These tools can be used to offer discounts, capture emails, or encourage social sharing.
Using Optimonk, you can significantly enhance your website’s conversion rate by integrating stylish and customizable pop-ups into your marketing strategy.
Key Features
Templates Variety: Choose from a range of templates for different on-page messages to fit your store’s style.
User-Friendly Interface: The app is known for its intuitive interface, making customization easy.
Customization Options: Easily tailor the look and feel of your pop-ups to match your brand.
Pricing
Optimonk offers a freemium model, with plans ranging from $0 to $199 per month. This allows you to start with basic features and upgrade as your needs grow.
Why Choose Optimonk?
Engagement Boost: By incorporating interactive elements, you can guide your visitors towards taking desired actions.
High Ratings: It’s one of the top-rated apps for conversion optimization on Shopify.
Flexibility: While some other apps might be cheaper, Optimonk provides a high-spec option for those looking for quality and effectiveness.
For Shopify store owners looking to maximize their profitability on Shopify, Optimonk is a compelling choice. Its ability to seamlessly integrate into your existing strategy while offering a wide array of customization options makes it a standout in the crowded field of retargeting apps.
9. Social Photos
Social Photos is a nifty app for Shopify that lets you pull images from social media and showcase them on your store in neat galleries. It’s like having your customers do the marketing for you by sharing their photos with your app. This adds a layer of social proof, which can be a game-changer for your sales.
Using Social Photos can turn your product pages into vibrant, community-driven showcases. However, it’s important to note that smaller businesses might find it tricky to extract full value from this app.
Here’s a quick rundown on what Social Photos offers:
User-Generated Content: Collect images directly from your customers’ social media, adding authenticity and trust to your store.
Curated Galleries: Organize these images into beautiful galleries that can be easily navigated by potential customers.
Social Proof: Boosts credibility and encourages more sales by showing real customers using your products.
The app costs between $10 and $50 a month, so you need to ensure it aligns with your business strategy and budget. Some users have noted a few glitches, but overall, it’s well-received, especially by larger businesses with active brand communities.
If you’re looking to customize your loyalty program and retargeting strategy to enhance customer retention, Social Photos might be a tool worth exploring. It taps into the power of social media, making your store more engaging and relatable.
10. OptinMonster
OptinMonster is a powerhouse when it comes to crafting campaigns that are both effective and user-friendly. If you’re looking to up your Shopify game, this app is worth considering. OptinMonster excels at creating targeted pop-ups that don’t just grab attention but also convert visitors into subscribers or customers.
Key Features
Behavioral Targeting: OptinMonster lets you set triggers based on user behavior, ensuring that your pop-ups appear at the right time.
A/B Testing: Test different versions of your pop-ups to see which one performs better, optimizing your conversion rates.
Integration: Seamlessly integrates with popular email marketing platforms, making it easier to manage your campaigns.
Pricing
OptinMonster starts at $49/month, which might seem steep, but the value it offers can be significant for stores looking to boost their conversion rates.
“OptinMonster offers a wide range of options for creating effective campaigns that strike a balance between efficiency and user experience, making it a highly praised tool.” Learn more about OptinMonster’s features.
User Experience
While the app is packed with features, some users have reported minor bugs, particularly around billing. However, the overall feedback is positive, with many praising its flexibility and ease of use.
                               Conclusion
If your Shopify store needs a boost in capturing leads and increasing conversions, OptinMonster could be the tool for you. Its range of features and ability to target users precisely makes it a strong contender in the retargeting app market.
Wrapping It Up
Alright, so there you have it, folks! We’ve gone through some of the best Shopify retargeting apps that you should definitely consider trying out in 2025. Each one has its own unique features and benefits, so it’s all about finding the right fit for your store. Whether you’re looking to boost your sales, engage more customers, or just streamline your marketing efforts, these apps have got you covered. Remember, the key is to experiment and see what works best for your business. So go ahead, give them a shot, and watch your Shopify store thrive!
Frequently Asked Questions
What is Nudgify and how does it work?
Nudgify is a Shopify app that uses social proof and urgency to help boost your store’s conversion rates. It shows things like recent sales and low stock to encourage shoppers to buy.
How can Candy Rack help increase sales?
Candy Rack is a one-click upsell app that suggests extra products to customers during checkout, helping to increase the total sale amount.
What makes Fast Checkout special?
Fast Checkout speeds up the buying process by simplifying the checkout page, making it easier for customers to complete their purchase quickly.
Why should I use Privy for my Shopify store?
Privy is great for creating pop-ups that capture emails and offer discounts, helping to grow your customer list and boost sales.
How does Smile Rewards benefit my store?
Smile Rewards is a loyalty program app that encourages repeat purchases by rewarding customers with points they can redeem for discounts.
What features does Growave offer?
Growave combines social proof and loyalty rewards in one app, providing tools like wishlists, reviews, and points to engage customers.
